What Does Sustainability Mean?

Sustainability means adopting a way of life that is kind to people and planet – not just in the present day, but also thinking about the generations to come. It involves finding ways to meet our needs today without trashing our future.

Sustainability is a Journey Not a Destination

Sustainability is often misunderstood. Often, people see it merely as a means to an end, or as the end in itself. But sustainability is not a bridge. Sustainability is a running river. It is not about meeting static goals then calling an end to it. It is about finding ways to adapt and evolve to changing circumstances over time. It is a journey, not a destination.

Every Step However Small is a Step in the Right Direction

People often imagine that being sustainable is something that has to be achieved all at once. But the key to sustainable progress is to travel one step at a time. Each small victory is something to celebrate. Growing your own food at home, cutting your plastic waste, using less energy, managing water more wisely… all the small changes we make can add up to a big difference.

Sustainable Progress Means Working Together

Sustainability in our societies will definitely involve a collaborative effort. Individuals, businesses, organisations, communities and governments must all work together in a wide range of different ways. One of the things I do is help forge the links between different sectors of society, to help bring people together in sustainable change.

But Also Forging Ahead Alone

But as individuals, it is important to remember that we have more power than we think to change things for the better. There are plenty of small steps we can take alone, even when we feel frustrated by the lack of progress around us. We can take back control and drive things forward in a range of different ways. I can help you work out how to make your life more sustainable, ethical and eco-friendly, one small step at a time.

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